Benefits of
an Electronic Newsletter/E-zine:

Saves Money
Direct mail and print ads are
expensive and often have a low return on
investment. Electronic newsletters cost far less and can be
significantly more effective.
Proven Response Rate
With direct mail (a sales letter or other printed
item sent via postal mail), you are lucky if you get a 5% response
rate. The industry average for electronic marketing is a 25% open
rate and many of our clients consistently receive rates as high as
48%.
Promotes Your Business with Existing Customers
It costs far less to up-sell to existing
customers than it costs to acquire new customers. A newsletter
allows you to maintain communications with your customer base and
promote your products and services on an ongoing basis.
Generates Business Leads
We provide you with code for your
website so that visitors can easily sign up to receive your
publication. When a prospect visits your website and opts to
receive your electronic newsletter, your newsletter can convert
that lead into a sale.
Shortens Sales Cycles
Industry standards indicate
that consumers must be exposed to a product an
average of 6 to 8 times before making a decision to buy. An
electronic newsletter allows you to get repeat exposure with your
customers on a regular basis, ultimately improving your sales
process.
Builds Customer Loyalty
Studies show that an effective
newsletter can bond the reader with the company. By providing
quality content in your electronic newsletter, you add value for your customers
and build loyalty that can last a lifetime.
Improves Professional Image
A professional newsletter elevates
your business image and gives you an edge over the competition.
Increases Revenues
A strong call to
action along with a special offer, discount or sale gives
newsletter readers incentive to make
an immediate purchase.
Creates Immediate Results
E-mail marketing is timely. You can
publicize events, promote new products and services and announce
special sales.
Provides Ongoing E-mail Marketing
Opportunities
Your database of subscriber
e-mail addresses can be used for all kinds of promotional
purposes. We offer optional single-page e-mail blasts that allow
you to promote events, products, services and much more in addition
to your regular newsletter.
Electronic Newsletter Samples
Salon & Spa
Electronic Newsletter
Salon & Spa
Electronic Newsletter
Mortgage Company
Electronic Newsletter
Investor
Electronic Newsletter
Trade Association Electronic Newsletter
Sample
Consumer Electronic Newsletter
Single Page E-mail Blast (Salon & Spa)