Electronic Newsletters

Electronic newsletters are the

most effective and affordable

way to cultivate

customer relationships,

shorten sales cycles and generate new revenues.

Total E-Newsletter Management Service

Pro Publishing Services can manage every aspect of your electronic newsletter including:

Benefits of an Electronic Newsletter/E-zine:

Saves Money

Direct mail and print ads are expensive and often have a low return on investment. Electronic newsletters cost far less and can be significantly more effective.

Proven Response Rate

With direct mail (a sales letter or other printed item sent via postal mail), you are lucky if you get a 5% response rate. The industry average for electronic marketing is a 25% open rate and many of our clients consistently receive rates as high as 48%.

Promotes Your Business with Existing Customers

It costs far less to up-sell to existing customers than it costs to acquire new customers. A newsletter allows you to maintain communications with your customer base and promote your products and services on an ongoing basis.

Generates Business Leads

We provide you with code for your website so that visitors can easily sign up to receive your publication. When a prospect visits your website and opts to receive your electronic newsletter, your newsletter can convert that lead into a sale.

Shortens Sales Cycles

Industry standards indicate that consumers must be exposed to a product an average of 6 to 8 times before making a decision to buy. An electronic newsletter allows you to get repeat exposure with your customers on a regular basis, ultimately improving your sales process.

Builds Customer Loyalty

Studies show that an effective newsletter can bond the reader with the company. By providing quality content in your electronic newsletter, you add value for your customers and build loyalty that can last a lifetime.

Improves Professional Image

A professional newsletter elevates your business image and gives you an edge over the competition.

Increases Revenues

A strong call to action along with a special offer, discount or sale gives newsletter readers incentive to make an immediate purchase.

Creates Immediate Results

E-mail marketing is timely. You can publicize events, promote new products and services and announce special sales.

Provides Ongoing E-mail Marketing Opportunities

Your database of subscriber e-mail addresses can be used for all kinds of promotional purposes. We offer optional single-page e-mail blasts that allow you to promote events, products, services and much more in addition to your regular newsletter!

Electronic Newsletter Samples

Salon & Spa Electronic Newsletter

Salon & Spa Electronic Newsletter

Mortgage Company Electronic Newsletter

Investor Electronic Newsletter

Trade Association Electronic Newsletter

Sample Consumer Electronic Newsletter

Single Page E-mail Blast (Salon & Spa)

Electronic Newsletter Service Options:

Option 1: Basic Electronic Newsletter Management – You Provide the Content

With our Basic Electronic Newsletter Management service, we manage the entire newsletter process utilizing content that you provide. We will edit all content submitted to us, layout and customize the newsletter to meet your requirements, and manage the entire delivery process. This is an ideal option for a business on a budget or a business that wants to develop its own content.

Option 2: Standard Electronic Newsletter – In-House Content

With our Standard Electronic Newsletter service, we utilize our in-house stock of high-quality articles and content that we have written (we never utilize generic article banks or inexperienced writers). We offer two choices for standard newsletters: Business to Consumer and Business to Business.

Our B to C newsletter includes general interest articles and tips for consumers. Our B to B newsletter includes business and marketing related articles and tips for businesses. All of our articles are brief and written with plenty of sub-headings and bullets for easy reading.

Option 3: Custom Electronic Newsletter – We Develop Custom Content

With our Custom Electronic Newsletter service, we develop all of the content for your newsletter (up to 2000 words of text) based on your editorial requirements. Together we will determine an editorial calendar for your publication that includes articles, tips and other useful information for your readers. The result is a distinctive and professional publication with maximum impact.

Get Your E-Newsletter Started TODAY!

Together we can define a strategy for your electronic newsletter and outline content requirements, frequency and all related logistics. Newsletter services include two rounds of revision requests in order to ensure your complete satisfaction.

Contact Us Today!   916-214-0708

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