Web content

Articles

E-books

Special Reports

Books

Teleseminars

Workbooks

Workshops and Classes

Booklets

Providing educational articles and materials on your Web site gives visitors a reason to return to your site again and again.

A special report is an excellent incentive to get people to sign up for your electronic newsletter.

Writing a book, workbook or e-book about a topic related to your industry builds your credibility as an expert in your field.

Workshops, classes and teleseminars can reach a lot of people very quickly. This is a tremendous opportunity to teach the audience and give them confidence in you as a trusted supplier.

Booklets can be compiled with short tips or a list of resources. These make excellent hand-outs for trade shows or customer meetings. They can also be sent via direct mail. Put enough useful information in here and the recipient may keep it handy for years to come.

A home cleaning business could create a booklet called “25 Ways to Reduce Allergens in Your Home” that provides information on how to remove dust, pet dander and other allergy triggers.

An accountant could send clients an e-book called “The Ultimate Tax Planner” with instructions and checklists that clients use to gather up the required paperwork for filing annual taxes. Not only would clients appreciate this information, but it would save countless hours in phone calls and meeting time since clients will be more prepared for their tax filing meeting. In addition, sending the information in electronic format will save hundreds on the costs of printing and shipping similar information.

A personal trainer could create a workbook called “30 Days to Better Health” that includes diet and fitness tips along with a journal component that allows clients to track their progress.

A mortgage company could give away a report called “10 Ways to Leverage Your Home Equity” as an incentive for site visitors to sign up for the e-newsletter.

A law firm could add articles and content to its Web site with information on how to file a claim, consumer rights, the statute of limitations, and actual success stories of cases won.

A business consultant could create a workbook called “Take Your Business to the Next Level” and include strategies and processes for improving business practices. It might also include some worksheets where clients outline their goals or follow a process to identify weaknesses in their business.

A day spa could create a booklet called “How to Get the Salon Look at Home” that offers skincare tips and upkeep information for new hair styles. These are a great reminder for clients to return to the spa that goes the extra mile by providing tools like this for its clients.